Labels:chat room | hakham | monitor | stairs OCR: INFORMATION SYSTEMS ANALYSIS AND DESIGN 5 9 5 What can companies op about fake sites and phishing scams? Preventing corporate identity theft c not really feasible. With current HTTP and HTML technologies, corporations have no way to lock down their branding elements, so hackers can easily misappropriate them Secure Web site identification has been in the works for many years, but world- wide standard that is recognized and understood by consumers does not yet exist Consumers will remain at risk until there universal implementa- tion of technology that verifies Web site's legitimacy. Companies can take steps to protect their customers and deal quickly with identity theft incidents. The American Management Association and other FIGURE 10-47 business advocates offer guidelines, such as those ...
